Which pages are popular and which are not? And when is your intranet most visited? These are exactly the insights that will help you as a communications officer to make your intranet really work for your organization. Because with this data you can not only improve the user experience, but also optimize your content for readers and find the perfect moment to share your messages.
In this blog, we’ll show you what opportunities Fresh Analytics offers to gain insight into this. And believe us, a lot more is possible than just these examples!
Fresh shows exactly what times of day your intranet is most visited.
With this information, you can smartly plan when to publish news releases, updates or campaigns. You reach employees when they are active, which increases the likelihood that your message will be seen and read.
Instantly see which tools are most used within your intranet, Fresh displays a top 10 most clicked applications. Consider commonly used links such as templates, ideas board and employee surveys.
You gain insight into what employees really need in their daily work. This allows you to better position popular tools and put little-used tools under the microscope: are they still relevant, or do they deserve more visibility?
See how many page views your intranet generates in total, and which pages are most (or least) visited.
These numbers show you which content is performing well and which pages may need attention. You can make targeted choices in which information you continue to develop and which parts may need to be simplified or moved.
Discover the 10 best-performing news stories and content pages, based on views, likes and comments.
This gives you insight into what employees find interesting or relevant. You immediately see which topics catch on and can capitalize on them in your content strategy, creating more valuable interaction on your intranet.
Fresh analyzes what employees search for, which suggestions they click on and which searches yield no results.
That way you’ll discover where information is missed or hard to find. If certain searches do not yield any results, you know that your content or navigation needs to be adjusted accordingly. A good search experience increases satisfaction and use of your intranet.
It’s not just about collecting numbers, but more importantly about understanding your employees’ behavior and preferences. Analyzing this data will give you a clear picture of what works and what doesn’t, allowing you to make targeted decisions to optimize the user experience and increase the effectiveness of your intranet.
For example: When you see that certain searches are not producing results, you know there is a need for that information and can quickly supplement it. In addition, you can discover when your contributors are most active, so you can post key messages at the right time for maximum visibility. It also gives you insight into which pages or content are not performing well, so you can improve immediately.
By using this data, you can tailor your intranet to the actual needs of your employees. This ensures higher engagement, a better user experience and, ultimately, a more effective intranet that reaches its full potential.
If you’re just starting out with data collection, it can be overwhelming. But don’t worry, with a few simple steps you can make the most of Fresh Analytics’ capabilities:
What do you want to achieve with your intranet? Whether it’s to improve collaboration, speed up the internal communication process, or improve the user experience, make sure you know what you want to measure and why.
Make your goals measurable by defining specific Key Performance Indicators (KPIs). These could be page views, time spent on certain pages, or the number of comments on your content. By using KPIs, you can accurately track the success of your strategy.
Data is only valuable if you look at it regularly and make adjustments. Plan a routine to track your statistics and adjust your strategy based on what you see.
Fresh Analytics’ data not only gives you insights into what is happening on your intranet, but also into what this means for the user experience and the effectiveness of your communications. These insights allow you to make targeted choices, continue to optimize your intranet and increase engagement.
Wondering what this looks like in practice? Would you like to discover what else is possible? Then schedule a demo with me, I’d love to show you!
